The Chemistry

Authentic A
Authentic

When content is infinite, value inflates. Only what breaks the pattern becomes scarce.

Brand identification Willingness to pay premium Brand Authenticity Journal of Brand Management (2024)
Authenticity Increases Willingness to Pay Premium

That's where your brand lives. Not in polish, but in authenticity, the only currency that holds. My work protects that edge, making your brand unmistakably human.

Joyful/Fun J
Joyful/Fun

Not every experience should feel good. Fear is as real as joy, and often necessary: A flight simulator doesn't entertain, it prepares.

“Fun is not the opposite of serious. Fun is the opposite of boring.” Jesse Schell,
The Art of Game Design

Game design turns discomfort into engagement. It's why we endure horror games late at night. I apply that discipline to make your product compelling, no matter its nature.

1nclusive 1
1nclusive

There is no average human. We differ in ability, context, and limitation... but not in entitlement to access.

Accenture, The Disability Inclusion Advantage +28% +30% Inclusion champions Others revenue net income economic profit margin x2

Inclusive designs open markets, build loyalty and prevent regulatory issues. I make sure that your product works for everyone, not just those it's easiest for.

Holistic H
Holistic

Reality is made up of circles but we see straight lines: Humans struggle to comprehend complex systems.

User Designer Micheal Sellers, Advanced Game Design, “The Designers Loop”

We are natural storytellers: linear, bound in time. Systems are not! Simple rules create complex outcomes, all at once. I work with expert tools assuring your product forms a coherent whole.

Qualitative Q
Qualitative

We operate in biased systems. Algorithms feed on synthetic content, reinforcing their own perspective.

racism bias 1.0 0.0 guilt skin tone weapon career disability age science Harvard Artificial Intelligence Index Report 2025, implicit bias (GPT-4)

Quantitative data reinforces the loop, seeing patterns without meaning. Real understanding comes from qualitative insight. That's where my design starts.

KPI driven K
KPI driven

User-centric design doesn't always translate to revenue, at least not in the short term. Businesses operate under goals and constraints that define their survival.

2012 2013 2014 2015 2016 21% Top UX Performers Industry benchmark McKinsey, The Business Value of Design, Shareholder Returns 12-16% 2017

Design is a negotiation between user value and business outcomes. My work is tied to your KPIs, ensuring it performs where it matters.

Case Studies

Let's work together!

Entry LevelTrack A: Product

Audit

I take an in depth look at your product, unique business requirements and user goals to compile a strategic report outlining both low hanging fruits and recommended mid to long term product strategy. The report will contain examples and best practices to refer to.

Is this for me?

An audit is the best first step if you already have a product which serves your customers but feel like it doesn't deliver an up to par user experience

  • Recommended team:

    any size, min. one team of front and backend developers and a product owner

  • Expected delivery time:

    est. 1 week

Case Studies

Entry LevelTrack B: Culture

Workshop

I will introduce your core teams to the principles of design thinking. The workshop balances uniquely engaging presentations with hands on collaborative exercises. After this workshop, your teams should be equipped with everything to start building a design culture.

Is this for me?

If your teams identified a disconnect with your audience but struggle with change managment, this workshop empowers you to help yourself

  • Duration:

    Half Day / 1 Day / 2 Days (individual)

  • Participants:

    max 25, wide spread of responsibilities recommended

  • Expected preparation time:

    est. 1 week

  • Deliverables:

    User journey, Process map...

Case Studies

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Maturity Check

9 points required to pass

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What makes great designs stand out? (4 pts)

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Certificate of
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on

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Let's talk!
Charm Level 1

Design Sprint

A high impact design sprint that transforms findings into a sharp, actionable short-term concept grounded in real product opportunities. We define the key requirements, challenge assumptions where needed and align stakeholders throughout the process. The sprint concludes with the presentation of a cohesive concept, ready to be implemented

Is this for me?

You've identified the low hanging fruits, either through our Audit or on your own, and now you need a clear blueprint to implement them

  • Duration:

    1 week / 40 hours (extendable)

  • Stakeholders:

    Product Owner, Product Managment, Development, Marketing, critical constraints (e.g. legal)

  • Deliverable:

    Implementation ready concept

Case Studies

Let's talk!
Charm Level 2

Design Support

You have closed the most pressing gaps in your short-term product strategy. Now the objective shifts toward shaping the product with a clear long-term vision. The focus lies on making the best use of your available resources while providing the necessary glue to strengthen user-centered competence across the team. I support your teams with my expertise on a sustained basis, filling in gaps where needed.

Is this for me?

You should already have a product with a sustainable revenue stream, clearly defined business goals and reliable ways to measure performance against those goals. This format works best as a longer term commitment

  • Minimum volume:

    min 6 months / 40 hours p. mo.

  • Format:

    Mix of Design Artefacts, Workshops, Strategic Consultation, User Research, Requirement Analysis, Data Analysis...

Case Studies

Let's talk!

Line of Independence

Consul­tation

I provide condensed, high impact advice. You dictate the pace, and I am available whenever you require my focused input, whether on a strategic or technical level. The focus lies on complex topics where there is either a competence gap within your team or challenges in uncharted domains that require exploration beyond established patterns.

Is this for me?

If your team already has a solid design foundation and can operate independently, but lacks senior-level experience in specific areas, this format provides precise, high-leverage support when it matters most

  • Recommended volume:

    max 40 hours p. session

  • Format:

    Verbal advise, workshops, low fidelity artefacts, analysis

Case Studies

Book now!

Project Work

We agree on a project scope for a clearly defined initiative, within which I lead the exploration and conceptualisation in close alignment with product ownership. The outcome is a blueprint that aligns with your experiential and business goals, ready to be implemented within the constraints defined upfront.

Is this for me?

You have a clear goal and the resources to build a solution, but you need expert product design direction to provide a watertight concept for your developers

  • Milestones:

    Exploration, Definition, Refinement

  • Preparation:

    2 weeks for requirement analysis

  • Budget:

    Capped with included feedback loops

Case Studies

Let's talk!

In UX, the user comes first


Ego comes last

Misha

"You know... sales kinda feels like dating"

Experience

  • User Experience Design: 8 years
  • Game Design: 5 years
  • Software Engineering: 8 years

Expert

Certified User

Vibes

  • "Sheesh, time really flies by with you"
  • "You're a great listener!"
  • "This guy has a polish liver"
  • "lol"
  • "You're actually smarter than you look"
  • "...erm... savage"
  • Skateboarding
  • Snowboarding
  • Drawing
  • Cooking
  • Music
  • Improv
  • Cats
  • Gaming

CV